Refocus Blog & News

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Oct 26, 2015, 8:16 PM
In this new, aligned world, sales and marketing must agree upon the key metrics that matter to achieve business performance and then collectively strive to improve based on an agreed upon set of goals.
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Oct 7, 2015, 7:16 AM
Working as a team, sales and marketing professionals find ways to help bring in new clients, upsell and cross-sell existing ones, develop market strategies, innovate new product solutions, and increase lead generation. How? By doing something very simple.
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Sep 5, 2015, 2:54 PM
Part of the solution to drive more closed sales in a B2B organization is to integrate Marketing and Sales into one team. While everyone still executes specific roles, there is an exponential benefit to the cross-pollination which takes place when each sees their role from the other’s perspective.
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Aug 23, 2015, 10:57 PM
Consistently capturing, reporting and scoring on lead disposition data is a win-win for both sales and marketing…and the chicken and the egg.
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Jul 29, 2015, 9:58 PM
Do you know what your business prospects and customers are thinking about when they consider, purchase, use and dispose of your product or service? This lengthy process is known as the customer life cycle. And, it is the lifeblood of your business.
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May 30, 2015, 7:40 PM
Sales today is a brave new world. While some of the old ways of selling still work, a predictive approach is ideally suited for sales leaders who want to achieve outstanding performance. This means you must be willing to learn how to win using methods that are different from what you used in the past.
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Mar 7, 2015, 5:22 PM
As with any business challenge, data governance can seem overwhelming but if done properly, can add substantial value to the business. In my view, if you want to play with Big Data, then you’d better know the basic rules of the game.
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Sep 12, 2014, 9:00 AM
High value customer segmentation is not a pipe dream for B2B companies. The tools, data and skills exist and if applied correctly, the resulting insight will improve sales and marketing programs and most importantly, company revenue.