Who We Are
reFocus Analytics is Laser Focused On Driving Sales™
The consultants at reFocus have real world marketing and sales leadership experience. We're not just statisticians, we are marketing and sales leaders who have learned how to develop, deploy and optimize analytic solutions. Because our consultants have designed sales and marketing processes and managed and led sales teams, they are able to provide actionable insight into the changes in sales processes, reporting and management practices that are needed to fully optimize our newly deployed analytic solutions.
We do all of this in pursuit of driving sales and profits and of expanding and retaining profitable customer relationships.
Lisa Fiondella is the CEO and Founder of reFocus Analytics LLC. She is Laser Focused On Driving Sales™!
Lisa is a seasoned marketing, analytics and sales leader with over 25 years of executive leadership experience with Reed Elsevier, Fiserv and Equifax. At Reed Elsevier, Lisa was the Chief Customer Officer for their Reed Construction Data business unit where she built and led a team of over 150 B2B marketing and selling professionals to achieve a 40% increase in sales productivity. At Fiserv, Lisa was Senior Vice President of product and business development focused on integrating a newly acquired business into Fiserv and on expanding Fiserv's risk management offerings. At Equifax, Lisa was Senior Vice President over their decisioning business unit, Interconnect, and was a member of Equifax's executive management team.
reFocus Analytics LLC
1180 Tidwell Road, Suite 208
Alpharetta, GA 30005
Phone (404) 374-9710
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