Who We Are

reFocus Analytics is Laser Focused On Driving Sales™


The consultants at reFocus have real world marketing and sales leadership experience. We're not just statisticians, we are marketing and sales leaders who have learned how to develop, deploy and optimize analytic solutions. Because our consultants have designed sales and marketing processes and managed and led sales teams, they are able to provide actionable insight into the changes in sales processes, reporting and management practices that are needed to fully optimize our newly deployed analytic solutions.

We do all of this in pursuit of driving sales and profits and of expanding and retaining profitable customer relationships.


Thanks to our clients for allowing us to help them become Laser Focused on Driving Sales™

Career Builder
Thought Horizon
Analytics IQ
Factor Trust


Lisa Fiondella is the CEO and Founder of reFocus Analytics LLC. She is Laser Focused On Driving Sales™!


Lisa is a seasoned marketing, analytics and sales leader with over 25 years of executive leadership experience with Reed Elsevier, Fiserv and Equifax. At Reed Elsevier, Lisa was the Chief Customer Officer for their Reed Construction Data business unit where she built and led a team of over 150 B2B marketing and selling professionals to achieve a 40% increase in sales productivity. At Fiserv, Lisa was Senior Vice President of product and business development focused on integrating a newly acquired business into Fiserv and on expanding Fiserv's risk management offerings. At Equifax, Lisa was Senior Vice President over their decisioning business unit, Interconnect, and was a member of Equifax's executive management team.

Advisory Board

Passionate about helping sales and business professionals achieve extraordinary goals.
Dave Brock
Partners in EXCELLENCE
B2B product marketing expert and senior sales leader. Past leadership roles at Manhattan Associates, First Data and Equifax.
Rosemary Griesmer
VP Product Marketing
Market leader and innovator in sales operations, sales leadership, talent development and recruiting.
Lindsey Nelson
VP Sales Productivity
Senior technology innovation leader, strategist and entrepreneur. Start up business advisor. Past leadership roles with Fiserv and CheckFree
Randy Pilkenton
Predictive analytics, data optimization, business intelligence and financial expert. Past leadership roles at IDC Financial Insights, TERI and Equifax.
Dana Wiklund
Vice President
TD Bank

Contact Us

reFocus Analytics LLC
1180 Tidwell Road, Suite 208
Alpharetta, GA 30005
Phone (404) 374-9710

Thank you for your interest in reFocus. Please provide your contact information and we will be in touch within one business day.

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