The reFocus Data Diagnostic helps your organization understand your business data footprint and to answer critical questions such as:
- What data do I currently have and what are my data gaps?
- How do I acquire the necessary missing data?
- Is the data “clean” and ready for use in reporting and analytics?
- If not, how do I cleanse and normalize the data?
- Is my data now ready for segmentation and modeling?
Often organizations find it difficult to choose the right path forward in terms of where to start and what data to focus on when building analytics. The reFocus Data Diagnostic process will help you put a plan in place to acquire, house, manage and analyze the data needed for marketing and sales.