Transforming Sales With Predictive Analytics

"Turning data into insight and intelligence helps our company make better decisions, faster. Using the reFocus tool-free approach to develop a predictive sales methodology has provided us an extreme competitive advantage"

- Vice President, Sales Strategy - Human Capital Management Company

This paper outlines how a modern sales and business leader, who is continuously challenged to find the right formula of people and process to maximize productivity, can improve time to revenue and get greater insight to business performance by using predictive analytics.

Sales leaders, sales managers and sales operations professionals learn how to implement a predictive sales organization:

How should leads be assigned to generate the greatest conversion rate?
What revenue opportunity exists for each market segment, sales region and territority?
How do I ensure maximum customer retention and more effectively address customer attrition?

About the Author

Lisa Fiondella is the CEO and Founder of reFocus Analytics, a technology company focused on helping B2B companies improve sales and marketing results through predictive analytics. She and her team are passionate about helping companies reduce time to revenue and increase sales.

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